HOSPITALITY BROKERAGE SERVICES
HOTEL INVESTMENT SALES
TWG represents owners across a range of hospitality assets, including select-service, limited-service and full-service hotels, independent properties, resorts, and hospitality redevelopment opportunities.
Our services include:
• Hotel investment sales
• Distressed & REO sales
• Property positioning and pricing strategy
• Financial and market analysis
• Digital marketplace & auction expertise
• Targeted buyer marketing
• Offer analysis and negotiation
• Due diligence coordination
• Transaction management through closing
A MODERN APPROACH TO HOTEL MARKETING
The way commercial real estate is marketed and sold has changed. TWG brings experience in commercial real estate technology, digital marketplaces, auction platforms, investor data, and modern marketing strategies to the hospitality investment sales process.
Customized marketing strategy
Rather than relying on a single channel to generate interest, we develop a strategy around the property, likely buyer universe, and seller’s objectives.
Our approach can incorporate:
• Leading commercial real estate marketplaces
• Targeted investor databases
• Direct-to-investor email campaigns
• Strategic digital marketing and social exposure
• Direct buyer outreach
• TWG’s network of hotel owners, operators, developers, and investors
DISTRESSED & REO HOSPITALITY SALES
Distressed hospitality assets require focused strategy, accelerated execution, and the ability to reach a broad pool of qualified investors. TWG works with lenders, special servicers, financial institutions, owners, and other stakeholders on the disposition of distressed and REO hotel assets.
Distressed and REO services include:
• REO hotel dispositions
• Distressed asset sales
• Digital marketplace and auction strategies
• Accelerated disposition strategies
• Property positioning and pricing
• National investor exposure
• Targeted hospitality buyer outreach
• Offer and bidder evaluation
• Due diligence coordination
• Transaction management through closing
Data-Driven Buyer Targeting
Broad exposure is important. Reaching the right buyers is what ultimately drives a transaction. TWG uses commercial real estate data and market intelligence to identify prospective buyers based on:
• Hospitality investment activity
• Geographic preferences
• Transaction history
• Property and brand preferences
• Investment size
• Ownership and operating strategy
• Value-add acquisition criteria
This supplements national marketing exposure with direct outreach to investors whose acquisition criteria align with the property.
FROM STRATEGY TO CLOSING